Choi, Tsan-Ming; Chow, Pui-Sze; Xiao, Tiaojun - In: International Journal of Production Economics 140 (2012) 1, pp. 396-406
Pricing is a crucial decision for electronic fashion retailers. Motivated by various observed industrial practices in electronic retailing, we study in this paper the optimal Internet pricing schemes which employ price testing with Bayesian information updating following the Bernoulli process....