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Search: "Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
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Brand architecture
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Markenarchitektur
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Firmenimage
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Interne Markenführung
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Bureau Véritas <Paris>
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Balmer, John M. T.
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Brexendorf, Tim Oliver
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Greyser, Stephen A.
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Illia, Laura
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Invernizzi, Emanuele
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Rekom, Johan van
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Rodríguez-Cánovas, Belén
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Romenti, Stefania
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
9
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ECONIS (ZBW)
9
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Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
2
Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 1-20)
.
2013
Persistent link: https://www.econbiz.de/10009782164
Saved in:
3
Haven't we met before? : an investigation into the influence of familiarity on the cognitive processes underlying reputation formation
Mariconada, Simone
;
Lurati, Francesco
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 130-146)
.
2013
Persistent link: https://www.econbiz.de/10009781992
Saved in:
4
Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
Saved in:
5
Relationships and quality management : the Pastificio Rana case study
Invernizzi, Emanuele
;
Romenti, Stefania
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 85-99)
.
2013
Persistent link: https://www.econbiz.de/10009782052
Saved in:
6
Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 72-82)
.
2013
Persistent link: https://www.econbiz.de/10009782071
Saved in:
7
Confucius meets Mao : the changing Chinese national identity and implications for nation branding
Ying, Fan
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 55-71)
.
2013
Persistent link: https://www.econbiz.de/10009782079
Saved in:
8
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
9
Corporate communication and the corporate persona
Illia, Laura
;
Greyser, Stephen A.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 21-42)
.
2013
Persistent link: https://www.econbiz.de/10009782162
Saved in:
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