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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing management : MM
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Revue française du marketing
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Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
2
Brand community of convenience products: new forms of customer empowerment ? the case ?my Nutella The Community?
Cova, Bernard
;
Pace, Stefano
- In:
European journal of marketing : EJM
40
(
2006
)
9-10
,
pp. 1087-1105
Persistent link: https://www.econbiz.de/10007302107
Saved in:
3
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
Cova, Bernard
;
Cova, Véronique
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 595-620
Persistent link: https://www.econbiz.de/10006087607
Saved in:
4
Community and consumption: Towards a definition of the "linking value" of product or services
Cova, Bernard
- In:
European journal of marketing : EJM
31
(
1997
)
3-4
,
pp. 297-316
Persistent link: https://www.econbiz.de/10006100480
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