//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Revue française de gestion : hommes et techniques"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Cova, Bernard"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
6
Language
All
Undetermined
6
Author
All
Cova, Bernard
6
Salle, Robert
2
Car`u, Antonella
1
Ezan, Pascale
1
Fuschillo, Gregorio
1
Mazet, Florence
1
Pras, Bernard
1
more ...
less ...
Published in...
All
Revue française de gestion : hommes et techniques
Industrial marketing management : the international journal for industrial and high-tech firms
25
Marketing theory
11
Journal of marketing management : MM
10
European Management Journal
8
Revue française du marketing
7
European management journal : publ. twice a year for the Scottish Business School
6
Micro & Macro Marketing
5
European journal of marketing : EJM
4
Gestion 2000
4
International Business Review
3
Journal of business research : JBR
3
Journal of service management
3
MERCATI E COMPETITIVITÀ
3
Business horizons
2
International business review : the official journal of the European International Business Academy
2
International journal of arts management
2
Journal of Business & Industrial Marketing
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
MPRA Paper
2
Management learning : the journal for managerial and organizational learning
2
Marketing management : a cultural perspective
2
The Oxford handbook of project management
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
After the crisis : rethinking finance
1
An Informa business
1
Business Horizons
1
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Consumer culture theory
1
Contemporary consumer culture theory
1
Creating and managing superior customer value
1
Critical marketing : defining the field
1
Design management journal
1
Economics Papers from University Paris Dauphine
1
Emerald insight
1
Essentials of logistics and management
1
Euromed Marseille Working Paper
1
more ...
less ...
Source
All
OLC EcoSci
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Zoom sur l'autoproduction du consommateur
Cova, Bernard
;
Ezan, Pascale
;
Fuschillo, Gregorio
- In:
Revue française de gestion : hommes et techniques
(
2013
)
234
,
pp. 115-134
Persistent link: https://www.econbiz.de/10010158144
Saved in:
2
Dossier -- Un management méditerranéen existe-t-il ? Méditerranéiser le marketing. Plaidoyer pour un marketing mesuré
Cova, Bernard
- In:
Revue française de gestion : hommes et techniques
(
2006
)
166
,
pp. 119-128
Persistent link: https://www.econbiz.de/10007945408
Saved in:
3
Dossier -- Recherche marketing: nouvelles tendances - Expériences de consommation et marketing expérientiel
Car`u, Antonella
;
Cova, Bernard
- In:
Revue française de gestion : hommes et techniques
(
2006
)
162
,
pp. 99-114
Persistent link: https://www.econbiz.de/10007947816
Saved in:
4
MARKETING RELATIONNEL : GÉRER LA RELATION HORS AFFAIRES PAR LES RITES
Cova, Bernard
;
Salle, Robert
- In:
Revue française de gestion : hommes et techniques
(
2001
)
134
,
pp. 27-37
Persistent link: https://www.econbiz.de/10007970414
Saved in:
5
NEW APPROACHES TO MARKETING FOR HEAVY INDUSTRY
Cova, Bernard
;
Mazet, Florence
;
Salle, Robert
- In:
Revue française de gestion : hommes et techniques
(
1995
)
106
,
pp. 12-37
Persistent link: https://www.econbiz.de/10007971488
Saved in:
6
WHAT DOES THE FUTURE HOLD FOR ASIAN-STYLE MANAGEMENT?
Cova, Bernard
;
Pras, Bernard
- In:
Revue française de gestion : hommes et techniques
(
1995
)
103
,
pp. 20-34
Persistent link: https://www.econbiz.de/10007975083
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->