Cruz, Angela Gracia B.; Snuggs, Elizabeth; Tsarenko, Yelena - In: European Journal of Marketing 52 (2018) 11, pp. 2252-2265
Purpose: While theories of complex service systems have advanced important insights about integrated care, less attention has been paid to social dynamics in systems with finite resources. This paper aims to uncover a paradoxical social dynamic undermining the objective of integrated care...