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Beziehungsmarketing
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The journal of product & brand management
Cogent business & management
94
European research studies
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Journal of open innovation : technology, market, and complexity
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Journal of Asian finance, economics and business : JAFEB
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Pakistan journal of commerce and social sciences
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Administrative Sciences : open access journal
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Future Business Journal
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ERIM report series research in management
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Journal of industrial engineering and management : JIEM
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The international journal of business science & applied management : IJBSAM
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International journal of economics and financial issues : IJEFI
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Journal of business economics and management
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Journal of risk and financial management : JRFM
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Management : journal of contemporary management issues
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NBER working paper series
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Academic journal of economic studies
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Amfiteatru economic : an economic and business research periodical
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European journal of management and business economics : EJM&BE
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Journal of Contemporary Issues in Business and Government
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Journal of global information management
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Journal of the Academy of Marketing Science
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
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