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~person:"Grönroos, Christian"
~subject:"Services"
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Beziehungsmarketing
26
Relationship marketing
26
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9
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Grönroos, Christian
Gustafsson, Anders
5
Jaakkola, Elina
5
Edvardsson, Bo
4
McColl-Kennedy, Janet R.
4
Witell, Lars
4
Benoit, Sabine
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Helkkula, Anu
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Huang, Ming-Hui
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Reichwald, Ralf
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Carbonell, Pilar
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Corsten, Hans
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Dev, Chekitan S.
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Dunkel, Wolfgang
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Furrer, Olivier
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Gruber, Thorsten
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Gummerus, Johanna
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Hahn, Kathrin
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Handrich, Matthias
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Huang, Ming-hui
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Kwan, Stephen K.
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Maar, Daniel
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Managing service quality : MSQ ; an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
3
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1
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
2
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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