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~person:"Grönroos, Christian"
~subject:"Services"
~subject:"Kundenwert"
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Services
Kundenwert
Beziehungsmarketing
26
Relationship marketing
26
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10
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10
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9
Supplier relationship management
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Grönroos, Christian
Kumar, V.
32
Madhani, Pankaj M.
14
Günter, Bernd
13
Eggert, Andreas
11
Verhoef, Peter C.
11
Fader, Peter
10
Heinonen, Kristina
10
Helm, Sabrina
10
Bruhn, Manfred
9
Ko, Eunju
8
Krafft, Manfred
8
McColl-Kennedy, Janet R.
8
Bauer, Hans H.
7
Frow, Pennie
7
Gil Saura, Irene
7
Kim, Kyung Hoon
7
Kleinaltenkamp, Michael
7
Lemon, Katherine N.
7
Neslin, Scott A.
7
Reinartz, Werner J.
7
Rust, Roland T.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Aksoy, Lerzan
6
Belz, Christian
6
Bradlow, Eric T.
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Gustafsson, Anders
6
Hadwich, Karsten
6
Jaakkola, Elina
6
Lehmann, Donald R.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Schweidel, David A.
6
Skiera, Bernd
6
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6
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European journal of marketing : EJM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
4
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
5
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
6
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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