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~subject:"Beziehungsmarketing"
~person:"Hollebeek, Linda D."
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Beziehungsmarketing
Relationship marketing
45
Consumer behaviour
29
Konsumentenverhalten
29
Customer integration
24
Kundenintegration
24
Brand management
13
Customer engagement
13
Markenführung
13
Dienstleistungsqualität
10
Service quality
10
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Brand image
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenimage
7
Stakeholder
5
USA
5
United States
5
Brand loyalty
4
Customer value
4
Kundenwert
4
Markentreue
4
Brand
3
Consumer engagement
3
Customer experience
3
Kundenbindung
3
Markenartikel
3
S-D logic
3
Stakeholder engagement
3
customer engagement
3
Age
2
Age group
2
Altersgruppe
2
Automation
2
Automatisierung
2
B-to-B-Marketing
2
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Undetermined
34
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1
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Article
39
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6
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Article in journal
37
Aufsatz in Zeitschrift
37
Aufsatz im Buch
4
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4
Collection of articles of several authors
4
Sammelwerk
4
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3
Handbook
2
Handbuch
2
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Language
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English
45
Author
All
Hollebeek, Linda D.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
42
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Published in...
All
Journal of retailing and consumer services
6
Journal of marketing management : MM
3
Journal of service research
3
Journal of service research : JSR
3
The journal of services marketing
3
Handbook of research on customer engagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Marketing intelligence & planning
2
Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
Edward Elgar E-Book Archive
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
Research handbooks in business and management series
1
The handbook of communication engagement
1
The journal of product & brand management
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
45
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1
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20
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45
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
3
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
4
The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda D.
;
Das, Manish
; …
- In:
Tourism management perspectives : TMP
46
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
Saved in:
5
Why switch? : the role of customer variety-seeking and engagement in driving service switching intention
Menidjel, Choukri
;
Hollebeek, Linda D.
;
Urbonavicius, …
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 592-605
Persistent link: https://www.econbiz.de/10014276935
Saved in:
6
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
7
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
8
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
9
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
10
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
11
The invisible leash : when human brands hijack corporate brands' consumer relationships
Giertz, Johann N.
;
Hollebeek, Linda D.
;
Weiger, Welf Hermann
- In:
Journal of service management
33
(
2022
)
3
,
pp. 485-495
Persistent link: https://www.econbiz.de/10013325644
Saved in:
12
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
13
The role of customer experience in the perceived value-word-of-mouth relationship
Kuppelwieser, Volker
;
Klaus, Philipp
;
Manthiou, Aikaterini
- In:
The journal of services marketing
36
(
2022
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10013407509
Saved in:
14
Beyond the Big Five : the effect of machiavellian, narcissistic, and psychopathic personality traits on stakeholder engagement
Hollebeek, Linda D.
;
Sprott, David E.
;
Urbonavicius, Sigitas
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1230-1243
Persistent link: https://www.econbiz.de/10013280085
Saved in:
15
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
16
Rise of the machines? : customer engagement in automated service interactions
Hollebeek, Linda D.
;
Sprott, David E.
;
Brady, Michael K.
- In:
Journal of service research
24
(
2021
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10012426746
Saved in:
17
Special issue: customer engagement in automated service interactions
Hollebeek, Linda D.
(
ed.
);
Sprott, David E.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012426830
Saved in:
18
Exploring customer engagement in the product vs. service context
Behnam, Mohsen
;
Hollebeek, Linda D.
;
Clark, Moira K.
; …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502654
Saved in:
19
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
20
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
1
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