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~subject:"Brand management"
~institution:"Markendialog <2, 1998, Frankfurt, Main>"
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Markendialog <2, 1998, Frankfurt, Main>
Springer Fachmedien Wiesbaden
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Gesellschaft zur Erforschung des Markenwesens
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Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
Lips, Peter
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10001544372
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