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~type_genre:"Reprint"
~subject:"Marketing management"
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Marketing management
Beziehungsmarketing
47
Relationship marketing
47
Consumer behaviour
9
Konsumentenverhalten
9
Marketingmanagement
8
Brand management
7
Markenführung
7
Brand
6
Dienstleistungsqualität
6
Markenartikel
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Service quality
6
Customer satisfaction
5
Kundenzufriedenheit
5
Dienstleistungsmarketing
4
Lieferantenmanagement
4
Marketing
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Services marketing
4
Strategic management
4
Strategisches Management
4
Supplier relationship management
4
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Marketing theory
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Marketingtheorie
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United States
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Computer-assisted marketing
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E-commerce
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IT-gestütztes Marketing
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Key account management
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Reprint
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972
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972
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226
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226
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125
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103
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Collection of articles of several authors
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Aufsatzsammlung
48
Arbeitspapier
46
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46
Case study
39
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34
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Grönroos, Christian
2
Finne, Åke
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Kinni, Theodore
1
Levitt, Theodore
1
Miller, Jon
1
Roth, Martin S.
1
Shapiro, Benson P.
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Harvard Graduate School of Business Administration
1
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Executing strategy for business results
1
International marketing ; Vol. 2
1
Major theoretical debates and contemporary issues in marketing theory
1
Measuring and managing brands
1
The Harvard business review classics series
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The impact of theory on representations of the consumer and the marketing organisation
1
The results-driven manager series
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ECONIS (ZBW)
8
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Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
2
Building bonds with packaged-goods customers
Miller, Jon
-
2009
Persistent link: https://www.econbiz.de/10003784920
Saved in:
3
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
4
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
5
What the hell is "market oriented"?
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003611356
Saved in:
6
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
7
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
Saved in:
8
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
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