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~subject:"Konsumentenverhalten"
~person:"Schnebelen, Stefanie"
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Konsumentenverhalten
Brand
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Schnebelen, Stefanie
Gierl, Heribert
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Bruhn, Manfred
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
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