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Search: "Discourse, communication and the enterprise : genres and trends : a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009"
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Garzone, Giuliana
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Gotti, Maurizio
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Charles, Mirjaliisa
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Cotta Ramusino, Paola
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
21
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ECONIS (ZBW)
21
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1
Discourse, communication and the enterprise : an introduction
Garzone, Giuliana
;
Gotti, Maurizio
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 7-26)
.
2011
Persistent link: https://www.econbiz.de/10009010738
Saved in:
2
The impact of globalization on holstic brand communication strategy online and offline : the cognitive dimension
Schmidt, Christopher M.
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 411-424)
.
2011
Persistent link: https://www.econbiz.de/10009011217
Saved in:
3
Instructive discourse in internal business communication : comprehensibility and target group orientation
Dieltjens, Sylvain
;
Heynderickx, Priscilla
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 69-90)
.
2011
Persistent link: https://www.econbiz.de/10009011343
Saved in:
4
Business and national identity : the press coverage of Fiat's bids for Chrysler and Opel
Degano, Chiara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 301-324)
.
2011
Persistent link: https://www.econbiz.de/10009011227
Saved in:
5
Realisations of intertextuality, interdiscursivity and hybridisation in the discourses of professionals
Warren, Martin
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 91-110)
.
2011
Persistent link: https://www.econbiz.de/10009011333
Saved in:
6
Tourist brochures as a means to convey corporate image : the analysis of a case study in a rhetorical perspective
Santulli, Francesca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 371-389)
.
2011
Persistent link: https://www.econbiz.de/10009011222
Saved in:
7
Seeing the wood for the trees : a research agenda with a new focus
Charles, Mirjaliisa
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 49-66)
.
2011
Persistent link: https://www.econbiz.de/10009010735
Saved in:
8
Companies' websites as vehicles for expressing corporate identity : a case study on the use of English as a Lingua Franca
Poppi, Franca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 131-148)
.
2011
Persistent link: https://www.econbiz.de/10009011327
Saved in:
9
"Doing well by doing good" : a comparative analysis of Nokia's and Ericsson's corporate social responsibility reports
Malavasi, Donatella
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 193-212)
.
2011
Persistent link: https://www.econbiz.de/10009011314
Saved in:
10
Social and environmental reports : a short-term diachronic perspective on an emerging genre
Catenaccio, Paola
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 169-191)
.
2011
Persistent link: https://www.econbiz.de/10009011318
Saved in:
11
Discursive changes in corporate and institutional communication
Gotti, Maurizio
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 29-48)
.
2011
Persistent link: https://www.econbiz.de/10009010737
Saved in:
12
Advertising ELT materials on the Web : what identity for "local" EFL teachers?
Nava, Andrea
;
Pedrazzini, Luciana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 425-442)
.
2011
Persistent link: https://www.econbiz.de/10009011216
Saved in:
13
Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 391-410)
.
2011
Persistent link: https://www.econbiz.de/10009011219
Saved in:
14
Genre variation in tobacco advertising
Garzone, Giuliana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 343-370)
.
2011
Persistent link: https://www.econbiz.de/10009011224
Saved in:
15
Food for thought : the discursive rehearsal of the Milano Expo 2015
Paganoni, Maria Cristina
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 325-340)
.
2011
Persistent link: https://www.econbiz.de/10009011225
Saved in:
16
Saving Opel : discursive perspectives on news management
Jacobs, Geert
;
Tobback, Els
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 281-299)
.
2011
Persistent link: https://www.econbiz.de/10009011287
Saved in:
17
Gazprom's environmental report : peculiarities of an emerging genre
Goletiani, Liana
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 255-277)
.
2011
Persistent link: https://www.econbiz.de/10009011290
Saved in:
18
"Our mission and our values" : an approach to Russian Banks' communication strategies
Cotta Ramusino, Paola
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 235-254)
.
2011
Persistent link: https://www.econbiz.de/10009011295
Saved in:
19
Virtue and its eloquence : CSR reporting in China
Strafella, Giorgio
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 213-234)
.
2011
Persistent link: https://www.econbiz.de/10009011297
Saved in:
20
Metadiscourse on the move : the CEO's letter revisited
Gillaerts, Paul
;
Velde, Freek van de
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 151-168)
.
2011
Persistent link: https://www.econbiz.de/10009011322
Saved in:
21
Management of multilingualism in multinational companies of German origin in the Czech Republic
Engelhardt, Oliver
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 111-129)
.
2011
Persistent link: https://www.econbiz.de/10009011329
Saved in:
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