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~subject:"Direct marketing"
~isPartOf:"Journal of marketing research : JMR"
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Journal of marketing research : JMR
ERIM report series research in management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Dynamic and competitive effects of direct mailings : a charitable giving application
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 120-133
Persistent link: https://www.econbiz.de/10003810267
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