Gadeikiene, Agne; Banyte, Jurate; Kasiuliene, Indre - In: Eurasian Business Review 2 (2012) 2, pp. 71-95
In the context of growing relevance of social and ecological responsibility role in businesses, the sustainability trends inevitably change the course of development and the content of marketing decisions. This article argues that the creation and maintenance of relationships with green...