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~subject:"Großbritannien"
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European journal of marketing : EJM
112
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112
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1
Origins of marketing thought in Britain
Jones, Brain
;
Tadajewski, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
Saved in:
2
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
3
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
4
"Passivity" : a model of grocery retail price decision-making practice
Watson, Iain D.
;
Wood, Steve
;
Fernie, John
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1040-1066
Persistent link: https://www.econbiz.de/10011338819
Saved in:
5
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
6
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
7
A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
Saved in:
8
The dark side of political marketing : Islamist propaganda, reversal theory and British Muslims
Baines, Paul R.
;
O'Shaughnessy, Nicholas Jackson
; …
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 478-495
Persistent link: https://www.econbiz.de/10008650067
Saved in:
9
Understanding consumer responses to retailers' cause related voucher schemes : evidence from the UK grocery sector
Gorton, Matthew
;
Angell, Robert
;
White, John
;
Tseng, Yu-shan
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1931-1953
Persistent link: https://www.econbiz.de/10010205953
Saved in:
10
The relative impact of culture, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
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