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European journal of marketing : EJM
18
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USB Cologne (EcoSocSci)
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Integrated marketing communications : evolution, current status, future developments
Kitchen, Philip J.
(
ed.
)
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2017
Persistent link: https://www.econbiz.de/10011698183
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2
Strategic marketing : new horizons in theory and research
Rudd, John M.
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ed.
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Jaakkola, Matti
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ed.
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2016
Persistent link: https://www.econbiz.de/10011629214
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Social marketing : social change
Dibb, Sally
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contributor
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2013
Persistent link: https://www.econbiz.de/10010189559
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Word-of-mouth and viral marketing
Lindgreen, Adam
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2013
Persistent link: https://www.econbiz.de/10009787108
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Branding and the marketing of technological and industrial products
Melewar, T. C.
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2010
Persistent link: https://www.econbiz.de/10003990909
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6
"Marketing and flexibility" : debates past, present and future
Combe, Ian
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2012
Persistent link: https://www.econbiz.de/10009661202
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7
Brand and corporate branding : theory and emerging context
Abimbola, Temi
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2012
Persistent link: https://www.econbiz.de/10009572913
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8
Corporate branding
Melewar, T. C.
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2012
Persistent link: https://www.econbiz.de/10009567649
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9
Non-profit, social, arts and heritage marketing
Bennett, Roger
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2011
Persistent link: https://www.econbiz.de/10009231900
Saved in:
10
Marketing perspectives of logistics firms
Bourlakis, Michael
(
contributor
)
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2011
Persistent link: https://www.econbiz.de/10009010682
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