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European journal of marketing : EJM
27
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ECONIS (ZBW)
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Integrated marketing communications : evolution, current status, future developments
Kitchen, Philip J.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011698183
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2
Strategic marketing : new horizons in theory and research
Rudd, John M.
(
ed.
);
Jaakkola, Matti
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011629214
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3
Special section on interpretive consumer research
In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-898
Persistent link: https://www.econbiz.de/10010388925
Saved in:
4
Social marketing : social change
Dibb, Sally
(
contributor
)
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2013
Persistent link: https://www.econbiz.de/10010189559
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5
Word-of-mouth and viral marketing
Lindgreen, Adam
(
contributor
)
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2013
Persistent link: https://www.econbiz.de/10009787108
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6
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
"Marketing and flexibility" : debates past, present and future
Combe, Ian
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009661202
Saved in:
8
Brand and corporate branding : theory and emerging context
Abimbola, Temi
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009572913
Saved in:
9
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
10
Non-profit, social, arts and heritage marketing
Bennett, Roger
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009231900
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