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Search: "European journal of marketing : EJM"
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Consumer behaviour
3
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3
Advertising effects
1
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Consumer acceptance
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Customer value
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Drennan, Judy
Lee, Nick
20
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13
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Brown, Stephen
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O'Cass, Aron
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Kaynak, Erdener
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European journal of marketing : EJM
7
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OLC EcoSci
4
ECONIS (ZBW)
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1
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 357-386
Persistent link: https://www.econbiz.de/10009535019
Saved in:
2
Linking perceived value of mobile marketing with the experiential consumption of mobile phones
Andrews, Lynda
;
Drennan, Judy
;
Russell-Bennett, Rebekah
- In:
European journal of marketing : EJM
46
(
2012
)
3
,
pp. 357-387
Persistent link: https://www.econbiz.de/10009846067
Saved in:
3
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
4
Consumer acceptance of m-wellbeing services: a social marketing perspective
Schuster, Lisa
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010175784
Saved in:
5
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
6
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11
,
pp. 1642-1660
Persistent link: https://www.econbiz.de/10009797160
Saved in:
7
Gendered perceptions of experiential value in using web-based retail channels
Andrews, Lynda
;
Kiel, Geoffrey
;
Drennan, Judy
;
Boyle, …
- In:
European journal of marketing : EJM
41
(
2007
)
5-6
,
pp. 640-658
Persistent link: https://www.econbiz.de/10007750340
Saved in:
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