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~person:"O'Cass, Aron"
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Search: "European journal of marketing : EJM"
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O'Cass, Aron
Lee, Nick
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Grønhaug, Kjell
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European journal of marketing : EJM
11
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7
ECONIS (ZBW)
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1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
4
A study of compatibility variation across Chinese buyer-seller relationships
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1
,
pp. 87-114
Persistent link: https://www.econbiz.de/10008378579
Saved in:
5
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
6
Market orientation versus innovative culture: two routes to superior brand performance
O'Cass, Aron
;
Ngo, Liem Viet
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 868-887
Persistent link: https://www.econbiz.de/10007763288
Saved in:
7
Retail sales explanations: resolving unsatisfactory sales encounters
Dunning, Jarrad
;
O'Cass, Aron
;
Pecotich, Anthony
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1541-1561
Persistent link: https://www.econbiz.de/10006078808
Saved in:
8
Fashion clothing consumption: antecedents and consequences of fashion clothing involvement
O'Cass, Aron
- In:
European journal of marketing : EJM
38
(
2004
)
7
,
pp. 869-882
Persistent link: https://www.econbiz.de/10006079668
Saved in:
9
Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
O'Cass, Aron
;
Julian, Craig
- In:
European journal of marketing : EJM
37
(
2003
)
3
,
pp. 366-384
Persistent link: https://www.econbiz.de/10006084799
Saved in:
10
Child care services: An exploratory study of choice, switching and search behaviour
Grace, Debra
;
O'Cass, Aron
- In:
European journal of marketing : EJM
37
(
2003
)
1-2
,
pp. 107-132
Persistent link: https://www.econbiz.de/10006084809
Saved in:
11
Political marketing and the marketing concept
O'Cass, Aron
- In:
European journal of marketing : EJM
30
(
1996
)
10-11
,
pp. 45-61
Persistent link: https://www.econbiz.de/10006102556
Saved in:
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