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~person:"Schroeder, Jonathan E."
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Schroeder, Jonathan E.
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European journal of marketing : EJM
8
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OLC EcoSci
5
ECONIS (ZBW)
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
3
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
4
Shaping the body and technology: Discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-653
Persistent link: https://www.econbiz.de/10008418462
Saved in:
5
Mapping consumer power: an integrative framework for marketing and consumer research
Denegri-Knott, Janice
;
Zwick, Detlev
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
40
(
2006
)
9-10
,
pp. 950-971
Persistent link: https://www.econbiz.de/10007302114
Saved in:
6
Ethical issues of global marketing: avoiding bad faith in visual representation
Borgerson, Janet L.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 570-594
Persistent link: https://www.econbiz.de/10006087608
Saved in:
7
The artist and the brand
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
39
(
2005
)
11
,
pp. 1291-1305
Persistent link: https://www.econbiz.de/10006076952
Saved in:
8
Interpretative Methodology from Art and Literary Criticism: A Humanistic Approach to Advertising Imagery
Stern, Barbara B.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
28
(
1994
)
8-9
,
pp. 114-132
Persistent link: https://www.econbiz.de/10006104725
Saved in:
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