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European journal of marketing : EJM
42
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ECONIS (ZBW)
42
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1
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
2
Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac K.
;
Takeda, Sachiko
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
Saved in:
3
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
4
Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja
;
Rolland, Sylvie
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340
Saved in:
5
Innovation summits : comparison and conceptualisation
Laursen, Linda Nhu
;
Andersen, Poul Houman
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2249-2268
Persistent link: https://www.econbiz.de/10011629386
Saved in:
6
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
7
Exploring front-line employee contributions to service innovation
Karlsson, Jenny
;
Skålén, Per
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1346-1365
Persistent link: https://www.econbiz.de/10011409338
Saved in:
8
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil
;
Alpert, Frank
;
Brown, Mark
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Saved in:
9
The negative effect of team's prior experience and technological turbulence on new service development projects with customer involvement
Carbonell, Pilar
;
Rodriguez Escudero, Ana Isabel
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 278-301
Persistent link: https://www.econbiz.de/10011309608
Saved in:
10
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
Saved in:
11
The effect of customer information during new product development on profits from goods and services
Witell, Lars
;
Gustafsson, Anders
;
Johnson, Michael D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1709-1730
Persistent link: https://www.econbiz.de/10010429767
Saved in:
12
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
13
Deconstructing the value proposititon of an innovation exemplar
Payne, Adrian
;
Frow, Pennie
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 237-270
Persistent link: https://www.econbiz.de/10010344085
Saved in:
14
Exploring consumers' motivations to engage in innovation through co-creation activities
Roberts, Deborah
;
Hughes, Mathew
;
Kertbo, Kia
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
Saved in:
15
The relative impact of culture, strategic orientation and capability on new service development performance
Storey, Chris
;
Hughes, Matthew
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 833-856
Persistent link: https://www.econbiz.de/10009763971
Saved in:
16
The marketing of innovations in high-technology companies : a network approach
Borg, Erik A.
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 364-370
Persistent link: https://www.econbiz.de/10009525868
Saved in:
17
Proactive improvement of logistics service providers as driver of customer loyalty
Wallenburg, Carl Marcus
;
Lukassen, Peter
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 438-454
Persistent link: https://www.econbiz.de/10009010661
Saved in:
18
Internationalization and innovation in a network relationship context
Chetty, Sylvie K.
;
Stangl, Loren M.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1725-1743
Persistent link: https://www.econbiz.de/10008773205
Saved in:
19
Consumer adoption of technological innovations : effects of psychological and functional barriers in a lack of content versus a presence of content situation
Antioco, Michael
;
Kleijnen, Mirella
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1700-1724
Persistent link: https://www.econbiz.de/10008773206
Saved in:
20
Innovative marketing in SMEs
O'Dwyer, Michele
;
Gilmore, Audrey
;
Carson, David
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009525884
Saved in:
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