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Markenartikel
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European journal of marketing : EJM
70
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All
ECONIS (ZBW)
70
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1
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1
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
6
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
7
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
8
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
9
Determinants of brand resurrection movements : why consumers want dead brands back?
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1896-1917
Persistent link: https://www.econbiz.de/10011773789
Saved in:
10
How brand loyal shoppers respond to three different brand discontinuation scenarios
Hebblethwaite, Denisa
;
Parsons, Andrew G.
;
Spence, Mark T.
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1918-1937
Persistent link: https://www.econbiz.de/10011773794
Saved in:
11
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
12
Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
13
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
14
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
15
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
16
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
17
Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan
;
Wang, Shijian
;
Keller, L. R.
;
Li, Jie
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
Saved in:
18
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
19
Sociocultural brand revitalization : the role of consumer collectives in bringing brands back to life
Närvänen, Elina
;
Goulding, Christina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1521-1546
Persistent link: https://www.econbiz.de/10011609194
Saved in:
20
Pink or blue? : the impact of gender cues on brand perceptions
Hess, Alexandra Claudia
;
Melnyk, Valentyna
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1550-1574
Persistent link: https://www.econbiz.de/10011616835
Saved in:
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