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European journal of marketing : EJM
29
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ECONIS (ZBW)
29
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1
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
6
Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
7
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
8
Parsing out the effects of personal consumption norms and industry influences on food consumption volume
Zlatevska, Natalina
;
Spence, Mark T.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10011574402
Saved in:
9
Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra
;
Ross, Mitchell
;
Shao, Wei
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
Saved in:
10
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
11
Antecedents and consequences of self-congruity
Roy, Rajat
;
Rabbanee, Fazlul K.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
Saved in:
12
Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.
;
Neville, Ben
;
Canniford, Robin
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
Saved in:
13
Boosting consumers' self-efficacy by repositioning the self
Ben-Ami, Michael
;
Hornik, Jacob
;
Eden, Dov
;
Kaplan, Oren
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1914-1938
Persistent link: https://www.econbiz.de/10010461831
Saved in:
14
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
15
Looking beyond impulse buying : a cross-cultural and multi-domain investigation of consumer impulsiveness
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1159-1179
Persistent link: https://www.econbiz.de/10010388092
Saved in:
16
Volunteer stereotypes, stigma, and relational identity projects
Ho, Mary
;
O'Donohoe, Stephanie
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 854-877
Persistent link: https://www.econbiz.de/10010388106
Saved in:
17
Moving up, down or sideways? : exploring consumer experience of identity and status incongruence
Ulver, Sofia
;
Ostberg, Jacob
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 833-853
Persistent link: https://www.econbiz.de/10010388107
Saved in:
18
Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
Saved in:
19
Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na
;
Lee, Seung Hwan Mark
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
Saved in:
20
The role of affiliation, attractiveness and personal connection in consumer-company identification
Marín, Longinos
;
Ruiz de Maya, Salvador
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 655-673
Persistent link: https://www.econbiz.de/10009733000
Saved in:
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