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~subject:"Personality psychology"
~subject:"Einzelhandel"
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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
74
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ECONIS (ZBW)
74
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1
Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
4
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
5
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
6
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
7
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
8
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
9
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
10
Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
11
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
12
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
13
Parsing out the effects of personal consumption norms and industry influences on food consumption volume
Zlatevska, Natalina
;
Spence, Mark T.
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10011574402
Saved in:
14
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
15
Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra
;
Ross, Mitchell
;
Shao, Wei
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
Saved in:
16
Service workers' job performance : the roles of personality traits, organizational identification, and customer orientation
He, Hongwei
;
Wang, Weiyue
;
Zhu, Weichun
;
Harris, Lloyd C.
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1751-1776
Persistent link: https://www.econbiz.de/10011449315
Saved in:
17
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
Büttner, Oliver B.
;
Florack, Arnd
;
Göritz, Anja
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 170-189
Persistent link: https://www.econbiz.de/10010519621
Saved in:
18
Antecedents and consequences of self-congruity
Roy, Rajat
;
Rabbanee, Fazlul K.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
Saved in:
19
Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.
;
Neville, Ben
;
Canniford, Robin
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
Saved in:
20
Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.
;
Reber, Katrin Christiane
;
Leeflang, Peter
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
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