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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
66
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ECONIS (ZBW)
66
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1
Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
Saved in:
2
Measuring integrated marketing communication by taking a broad organisational approach : the firm-wide IMC scale
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 692-718
Persistent link: https://www.econbiz.de/10011698272
Saved in:
3
Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina
;
Schoefer, Klaus
;
Blut, Markus
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
Saved in:
4
Being the first entrant and getting stuck in the middle : the risks of becoming the intermediate pioneer
Montaguti, Elisa
;
Zammit, Alessandra
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10011725661
Saved in:
5
Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships
Paulssen, Marcel
;
Roulet, Raphael
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1011-1028
Persistent link: https://www.econbiz.de/10011708799
Saved in:
6
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
7
Anthropomorphic packaging : is there life on “Mars”?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
8
Firm-brand community value co-creation as alignment of practices
Skålén, Per
;
Pace, Stefano
;
Cova, Bernard
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10011309580
Saved in:
9
Control mechanisms and goal orientations : evidence from frontline service employees
Alencar Rodrigues, Luiza Cristina
;
Coelho, Filipe
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 350-371
Persistent link: https://www.econbiz.de/10011309600
Saved in:
10
Asymmetric preferences for leaders and implications for followers
Wilkie, Dean Charles
;
Johnson, Les
;
White, Lesley
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10011338678
Saved in:
11
"Being hooked" by a brand story : a view of regulatory focus
Lin, Chien-huang
;
Chen, Ming-yi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 692-712
Persistent link: https://www.econbiz.de/10011296911
Saved in:
12
Promote me or protect us? : the framing of policy for collective good
Krishen, Anjala Selena
;
Raschke, Robyn
;
Kachroo, Pushkin
; …
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 742-760
Persistent link: https://www.econbiz.de/10010371623
Saved in:
13
Pricing plans for a financial advisory service
Schereth, Christian
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 595-616
Persistent link: https://www.econbiz.de/10010371630
Saved in:
14
The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
White, Darin W.
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 162-179
Persistent link: https://www.econbiz.de/10003949205
Saved in:
15
A hierarchical model of the internal relationship marketing approach to nurse satisfaction
Peltier, James
;
Schibrowsky, John A.
;
Nill, Alexander F.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 899-918
Persistent link: https://www.econbiz.de/10009763954
Saved in:
16
Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
Saved in:
17
Electronic word of mouth : the effects of incentives on e-referrals by senders and receivers
Ahrens, Jan
;
Coyle, James R.
;
Strahilevitz, Michal Ann
- In:
European journal of marketing : EJM
47
(
2013
)
7
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10009787135
Saved in:
18
Clean indoor air : public demand for smoking bans
Claycomb, Cindy
;
Headley, Dean
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1293-1313
Persistent link: https://www.econbiz.de/10009787168
Saved in:
19
Sales manager support : fostering emotional health in salespeople
Kemp, Elyria
;
Borders, Aberdeen Leila
;
Ricks, Joe M. <Jr.>
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 635-654
Persistent link: https://www.econbiz.de/10009733003
Saved in:
20
Adventure versus gratification : emotional shopping in online auctions
Lee, Min-young
;
Kim, Youn-kyung
;
Lee, Hyun-joo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 49-70
Persistent link: https://www.econbiz.de/10009718552
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