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European journal of marketing : EJM
10
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ECONIS (ZBW)
10
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1
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
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2
A conceptualisation of supplier-perceived value
Songailiene, Egle
;
Winklhofer, Heidi
;
McKechnie, Sally
- In:
European journal of marketing : EJM
45
(
2011
)
3
,
pp. 383-418
Persistent link: https://www.econbiz.de/10009010663
Saved in:
3
Does experience matter? : differences in relationship benefits, satisfaction, trust, commitment and loyalty for novice and experienced service users
Dagger, Tracey S.
;
O'Brien, Timothy K.
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1528-1552
Persistent link: https://www.econbiz.de/10008661685
Saved in:
4
Towards a new model of "customer compliance" service provision
Kasabov, Edward
;
Warlow, Alex J.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 700-729
Persistent link: https://www.econbiz.de/10003989114
Saved in:
5
The evolution of marketing theory in the United States and Europe
Howard, Donald G.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001111550
Saved in:
6
Where to now in new product development research?
Craig, Angie
- In:
European journal of marketing : EJM
26
(
1992
)
11
Persistent link: https://www.econbiz.de/10001135405
Saved in:
7
Market segmentation : a review
Beane, T. P.
- In:
European journal of marketing : EJM
21
(
1987
)
5
,
pp. 20-42
Persistent link: https://www.econbiz.de/10001072506
Saved in:
8
Paradigms in consumer research : a review of perspectives and approaches
Arndt, Johan
- In:
European journal of marketing : EJM
20
(
1986
)
8
,
pp. 23-40
Persistent link: https://www.econbiz.de/10001071338
Saved in:
9
The adoption and diffusion of new industrial products : a literature review
Kennedy, Anita M.
- In:
European journal of marketing : EJM
17
(
1983
)
3
,
pp. 31-88
Persistent link: https://www.econbiz.de/10001037601
Saved in:
10
New product development : a literature review
Goulding, Ian
- In:
European journal of marketing : EJM
17
(
1983
)
3
,
pp. 3-30
Persistent link: https://www.econbiz.de/10001037602
Saved in:
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