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European journal of marketing : EJM
27
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ECONIS (ZBW)
27
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Integrated marketing communications : evolution, current status, future developments
Kitchen, Philip J.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011698183
Saved in:
2
Strategic marketing : new horizons in theory and research
Rudd, John M.
(
ed.
);
Jaakkola, Matti
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011629214
Saved in:
3
Special section on interpretive consumer research
In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-898
Persistent link: https://www.econbiz.de/10010388925
Saved in:
4
Social marketing : social change
Dibb, Sally
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010189559
Saved in:
5
Word-of-mouth and viral marketing
Lindgreen, Adam
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009787108
Saved in:
6
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
7
"Marketing and flexibility" : debates past, present and future
Combe, Ian
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009661202
Saved in:
8
Brand and corporate branding : theory and emerging context
Abimbola, Temi
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009572913
Saved in:
9
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
10
Non-profit, social, arts and heritage marketing
Bennett, Roger
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009231900
Saved in:
11
Marketing perspectives of logistics firms
Bourlakis, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009010682
Saved in:
12
Anti-consumption and consumer resistance : concepts, concerns, conflicts and convergence
In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1561 - 1819
Persistent link: https://www.econbiz.de/10009539412
Saved in:
13
Special section on extending service-dominant logic
In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 217-294
Persistent link: https://www.econbiz.de/10009007608
Saved in:
14
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
15
E-shopping and e-retailing
Dennis, Charles
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009525807
Saved in:
16
The sales function in the twenty-first century
Geiger, Susi
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10009525823
Saved in:
17
Retail marketing : international perspectives
Brown, Stephen
(
contributor
)
- In:
European journal of marketing : EJM
26
(
1992
)
8
Persistent link: https://www.econbiz.de/10001136008
Saved in:
18
Perspectives on the Pacific Rim
Yau, Oliver H.
(
contributor
)
- In:
European journal of marketing : EJM
26
(
1992
)
3
,
pp. 1-51
Persistent link: https://www.econbiz.de/10001122128
Saved in:
19
Wine marketing : an international perspective
Spawton, Tony
(
contributor
)
- In:
European journal of marketing : EJM
24
(
1990
)
4
,
pp. 4-60
Persistent link: https://www.econbiz.de/10001092518
Saved in:
20
Managing commercial sponsorship
Meenaghan, John A.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
11
Persistent link: https://www.econbiz.de/10001122809
Saved in:
1
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