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Search: "European journal of marketing : EJM"
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12
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10
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9
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He, Hongwei
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European journal of marketing : EJM
3,065
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OLC EcoSci
1,874
ECONIS (ZBW)
1,186
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5
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41
Assessing information on food packages
Clement, Jesper
;
Smith, Viktor
;
Zlatev, Jordan
; …
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 219-237
Persistent link: https://www.econbiz.de/10011626497
Saved in:
42
Customer power and frontline employee voice behavior : mediating roles of psychological empowerment
Yoo, Jaewon
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011626499
Saved in:
43
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
44
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
45
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
46
The impact of country-of-origin cues on consumer investment behavior : the moderating influence of financial brand strength and investment management style
Hauff, Jeanette Carlsson
;
Nilsson, Jonas
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011661702
Saved in:
47
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
48
Theorizing with managers : how to achieve both academic rigor and practical relevance?
Nenonen, Suvi
;
Brodie, Roderick J.
;
Storbacka, Kaj
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1130-1152
Persistent link: https://www.econbiz.de/10011725629
Saved in:
49
Bridging the gap : reflections on theorizing with managers
Leeflang, Peter
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1153-1160
Persistent link: https://www.econbiz.de/10011725644
Saved in:
50
Theorizing with managers : Nenonen et al. are right on!
Kohli, Ajay Kumar
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1161-1162
Persistent link: https://www.econbiz.de/10011725647
Saved in:
51
Theorizing with managers to bridge the theory-praxis gap : foundations for a research tradition
Brodie, Roderick J.
;
Nenonen, Suvi
;
Peters, Linda D.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1173-1177
Persistent link: https://www.econbiz.de/10011725654
Saved in:
52
Being the first entrant and getting stuck in the middle : the risks of becoming the intermediate pioneer
Montaguti, Elisa
;
Zammit, Alessandra
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10011725661
Saved in:
53
Examining the existence of double jeopardy and negative double jeopardy within Twitter
Rogers, Andrew
;
Daunt, Kate L.
;
Morgan, Peter
;
Beynon, …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1224-1247
Persistent link: https://www.econbiz.de/10011725670
Saved in:
54
Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia
;
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
Saved in:
55
A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Saved in:
56
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
57
Product market diversification and market emphasis : impacts on firm idiosyncratic risk in market turbulence
Wenbin, Sun
;
Govind, Rahul
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1308-1331
Persistent link: https://www.econbiz.de/10011725682
Saved in:
58
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
59
Mobile masculinities : performances of remasculation
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1374-1395
Persistent link: https://www.econbiz.de/10011725687
Saved in:
60
Does unit pricing influence store price image dimensions and shopping intentions for retail stores?
Roth, Stefan
;
Himbert, Lena
;
Zielke, Stephan
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10011725690
Saved in:
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