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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
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OLC EcoSci
1,874
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5
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141
Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing
Roy, Rajat
;
Rabbanee, Fazlul K.
;
Sharma, Piyush
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 816-837
Persistent link: https://www.econbiz.de/10011529671
Saved in:
142
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
143
The evolving family assemblage : how senior families "do" family
Huff, Aimee Dinnin
;
Cotte, June
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 892-915
Persistent link: https://www.econbiz.de/10011529713
Saved in:
144
International market selection and export performance : a transaction cost analysis
He, Xinming
;
Lin, Zhibin
;
Wei, Yingqi
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 916-941
Persistent link: https://www.econbiz.de/10011529736
Saved in:
145
A systematic assessment of empirical research on foreign entry mode
Wulff, Jesper Nydam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 942-972
Persistent link: https://www.econbiz.de/10011529740
Saved in:
146
Individual difference factors related to anthropomorphic tendency
Letheren, Kate
;
Kuhn, Kerri-Ann L.
;
Lings, Ian
;
Pope, …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 973-1002
Persistent link: https://www.econbiz.de/10011529743
Saved in:
147
Effects of task complexity on creative customer behavior
Gong, Taeshik
;
Choi, Jin Nam
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011529748
Saved in:
148
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
149
Is having accurate knowledge necessary for implementing safe practices? : a consumer folk theories-of-mind perspective on the impact of price
Krishen, Anjala S.
;
Agarwal, Shaurya
;
Kachroo, Pushkin
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1073-1093
Persistent link: https://www.econbiz.de/10011529787
Saved in:
150
Unit pricing matters more when consumers are under time pressure
Yao, Jun
;
Oppewal, Harmen
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1094-1114
Persistent link: https://www.econbiz.de/10011529790
Saved in:
151
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
152
Boosting the effectiveness of channel governance options : the moderationing role of relational norms
Brown, James R.
;
Weaven, Scott K.
;
Dant, Rajiv P.
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 29-57
Persistent link: https://www.econbiz.de/10011453231
Saved in:
153
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
154
The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Choi, Nak Hwan
;
Jung, Jae Min
;
Oyunbileg, Tamir
;
Yang, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 78-99
Persistent link: https://www.econbiz.de/10011453244
Saved in:
155
Effects of economic and social satisfaction on partner trust : an investigation of temporal carryover effects
Ha, Hong Youl
;
Lee, Myung-Soo
;
Janda, Swinder
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10011453272
Saved in:
156
Are consumers' reasons for and against behaviour distinct?
Chatzidakis, Andreas
;
Hibbert, Sally
;
Winklhofer, Heidi
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 124-144
Persistent link: https://www.econbiz.de/10011453282
Saved in:
157
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
158
Enacted voluntary simplicity : exploring the consequences of requesting consumers to intentionally consume less
McGouran, Cathy
;
Prothero, Andrea
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10011453320
Saved in:
159
Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
Wilkins, Stephen
;
Beckenuyte, Carina
;
Butt, Muhammad Mohsin
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 213-235
Persistent link: https://www.econbiz.de/10011453338
Saved in:
160
Anthropomorphic packaging : is there life on “Mars”?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
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