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Search: "European journal of marketing : EJM"
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European journal of marketing : EJM
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161
Predictive validity of evidence-based persuasion principles : an application of the index method
Armstrong, Jon Scott
;
Du, Rui
;
Green, Kesten C.
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10011453358
Saved in:
162
Generalisability of advertising persuasion principles
Sharp, Byron
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011453370
Saved in:
163
Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
Saved in:
164
Evidence-based advertising using persuasion principles : predictive validity and proof of concept
O'Keefe, Daniel J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 294-300
Persistent link: https://www.econbiz.de/10011453391
Saved in:
165
Predicting what? : the strengths and limitations of a test of persuasive advertising principles
Wright, Malcolm J.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 312-316
Persistent link: https://www.econbiz.de/10011453393
Saved in:
166
Persuasion Principles Index : ready for pretesting advertisements
Green, Kesten C.
;
Armstrong, Jon Scott
;
Du, Rui
; …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 317-326
Persistent link: https://www.econbiz.de/10011453396
Saved in:
167
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
168
Beauty blogger selfies as authenticating practices
Gannon, Valerie
;
Prothero, Andrea
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1858-1878
Persistent link: https://www.econbiz.de/10011617901
Saved in:
169
Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
170
From liberation to control : understanding the selfie experience
Kedzior, Richard
;
Allen, Douglas
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1893-1902
Persistent link: https://www.econbiz.de/10011618020
Saved in:
171
Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.
;
Wong, Jimmy
;
Newton, Fiona Joy
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
Saved in:
172
An arousal-based explanation of affect dynamics
Yan, Li
;
Liu, Matthew Tingchi
;
Chen, Xiaoyun
;
Shi, Guicheng
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1159-1184
Persistent link: https://www.econbiz.de/10011608889
Saved in:
173
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
174
The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility
Wenbin, Sun
;
Price, Joseph M.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10011608901
Saved in:
175
The bittersweet experience of being envied in a consumption context
Romani, Simona
;
Grappi, Silvia
;
Bagozzi, Richard P.
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1239-1262
Persistent link: https://www.econbiz.de/10011608996
Saved in:
176
Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan
;
Wang, Shijian
;
Keller, L. R.
;
Li, Jie
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
Saved in:
177
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
178
Paradox, tribalism, and the transitional consumption experience : in light of post-postmodernism
Skandalis, Alexandros
;
Byrom, John
;
Banister, Emma
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1308-1325
Persistent link: https://www.econbiz.de/10011609048
Saved in:
179
Consumer motivations for mainstream "ethical" consumption
Davies, Iain Andrew
;
Gutsche, Sabrina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1326-1347
Persistent link: https://www.econbiz.de/10011609065
Saved in:
180
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
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