BREM, ALEXANDER; FREITAG, FLORIAN - In: International Journal of Innovation Management (ijim) 19 (2015) 01, pp. 1550010-1
A rich body of literature has emerged from research on Western new product development (NPD). However, the impact of country- and culture-specific influences on these processes has not been examined in detail yet. Hence, this study identifies the differences in NPD practices between the Indian...