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Otnes, Cele
Fischer, Eileen
129
Reuber, A. Rebecca
36
Parmentier, Marie-Agnès
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Fischer, Eileen M.
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Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Handbook of qualitative research methods in marketing
1
Journal of service research : JSR
1
The Routledge companion to marketing and feminism
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Feminist brands : what are they, and what's the matter with them?
Otnes, Cele
;
Fischer, Eileen M.
- In:
The Routledge companion to marketing and feminism
,
(pp. 75-89)
.
2022
Persistent link: https://www.econbiz.de/10014474315
Saved in:
2
The nature and implications of consumers’ experiential framings of failure in high-risk service contexts
Zayer, Linda Tuncay
;
Otnes, Cele
;
Fischer, Eileen M.
- In:
Journal of service research : JSR
18
(
2015
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10011336507
Saved in:
3
Are we there yet? : co-producing success and failure in a "consumer-intensive" service context
Fischer, Eileen
;
Otnes, Cele
;
Winegard, Brynn
;
Li, Eric …
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 101-113)
.
2009
Persistent link: https://www.econbiz.de/10003787516
Saved in:
4
Breaking new ground: developing grounded theories in marketing and consumer behavior
Fischer, Eileen
;
Otnes, Cele
- In:
Handbook of qualitative research methods in marketing
,
(pp. 19-30)
.
2006
Persistent link: https://www.econbiz.de/10003445781
Saved in:
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