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A cross-cultural application of the affective response to consumption scale : investigating US-American and Austrian passengers on long-haul flights
Ganglmair-Wooliscroft, Alexandra
;
Wooliscroft, Ben
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 765-770
Persistent link: https://www.econbiz.de/10009740456
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