Camarero, Carmen; Garrido-Samaniego, Maria Jose; … - In: The Service Industries Journal 32 (2011) 9, pp. 1527-1549
The purpose of this research is two-fold. First, to explore the factors that help to create brand equity in cultural organizations from the visitor viewpoint and second, to examine the impact of cultural brand equity on visitor satisfaction as well as on future intentions. A model of the...