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Search: "Gilmore, Audrey"
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KMU
17
SME
17
Marketing management
16
Marketingmanagement
16
Marketing
13
Entrepreneurship
9
Entrepreneurship approach
8
Business start-up
5
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English
49
Undetermined
37
Author
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Gilmore, Audrey
86
Carson, David
37
O'Dwyer, Michele
11
Gallagher, Damian
9
Rocks, Steve
5
Ascenção, Mário
4
Hulbert, Bev
4
O'Donnell, Aodheen
4
Gamble, Jordan
3
Miles, Morgan P.
3
Bendiksen, Bjørn-Inge
2
Cummins, Darryl
2
Durkan, Paula
2
Falls, David
2
Fawcett, Lyn
2
Galbraith, Brendan
2
Grant, Ken
2
Grønhaug, Kjell
2
Hutchinson, Karise
2
Kasouf, Chickery J.
2
Maxwell, Jonathan
2
McAuley, Andrew
2
McCamley, Claire
2
McCartan-Quinn, Danielle
2
Mcmullan, Rosalind
2
Mulvenna, Maurice
2
Perry, Chad
2
Simmons, Geoff
2
Sogn-Grundvåg, Geir
2
Stolz, Alina
2
Thode Lorentzen, Lorentz
2
Chisnall, Peter M.
1
Deacon, Jonathan
1
Donnell, Lisa Victoria
1
Eggers, Fabian
1
Giglierano, Joe
1
Gronhaug, Kjell
1
Hall-Phillips, Adrienne
1
Hansen, David J.
1
Harrigan, Paul
1
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Published in...
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Journal of strategic marketing
19
European journal of marketing : EJM
9
Marketing intelligence & planning
7
The marketing review
6
International business review : the official journal of the European International Business Academy
4
Journal of research in marketing and entrepreneurship : JRME
4
Strategic change : SC ; briefings in entrepreneurial finance
4
Innovative methodologies in enterprise research
3
International Business Review
3
International entrepreneurship and management journal
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Technology analysis & strategic management
2
The journal of management development
2
Internal marketing : directions for management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit & voluntary sector marketing
1
International journal of service industry management : IJSIM
1
International marketing review
1
Journal of euro-marketing
1
Managing service quality : MSQ ; an international journal
1
The journal of services marketing
1
The service industries journal
1
Tourism management : research, policies, practice
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Source
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ECONIS (ZBW)
41
OLC EcoSci
40
RePEc
3
BASE
1
USB Cologne (EcoSocSci)
1
Showing
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10
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86
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1
Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey
;
McAuley, Andrew
;
Miles, Morgan P.
; …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 189-197
Persistent link: https://www.econbiz.de/10012230468
Saved in:
2
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Saved in:
3
Marketing illegitimacy within SMEs : learning triggers and influence on marketing communications
Massiera, Philippe
;
Gilmore, Audrey
;
Sellami, Mohamed
- In:
Journal of strategic marketing
26
(
2018
)
8
,
pp. 688-701
Persistent link: https://www.econbiz.de/10011978579
Saved in:
4
Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of business research : JBR
87
(
2018
),
pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
Saved in:
5
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
6
Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 81-91
Persistent link: https://www.econbiz.de/10011675946
Saved in:
7
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
8
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
Miles, Morgan P.
;
Lewis, Gemma K.
;
Hall-Phillips, Adrienne
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10011580580
Saved in:
9
An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian
;
O'Connor, Christina
;
Gilmore, Audrey
- In:
Marketing intelligence & planning
34
(
2016
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
Saved in:
10
Heritage site management : from dark tourism to transformative service experience?
Magee, Roxanna
;
Gilmore, Audrey
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 898-917
Persistent link: https://www.econbiz.de/10011416854
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