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Gilmore, Audrey
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McCamley, Claire
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Magee, Roxanna
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Simmons, Geoff
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Journal of strategic marketing
1
Strategic change : SC ; briefings in entrepreneurial finance
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The service industries journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10011861433
Saved in:
2
Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire
;
Gilmore, Audrey
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 81-91
Persistent link: https://www.econbiz.de/10011675946
Saved in:
3
Heritage site management : from dark tourism to transformative service experience?
Magee, Roxanna
;
Gilmore, Audrey
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 898-917
Persistent link: https://www.econbiz.de/10011416854
Saved in:
4
Integrating sustainable tourism and marketing management : can national parks provide the framework for strategic change?
Gilmore, Audrey
;
Simmons, Geoff
- In:
Strategic change : SC ; briefings in entrepreneurial finance
16
(
2007
)
5
,
pp. 191-200
Persistent link: https://www.econbiz.de/10003534435
Saved in:
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