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~subject:"Advertising effects"
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Advertising effects
Lieferkette
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Game theory
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Gou, Qinglong
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Liang, Liang
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Shao, Jing
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Wang, Menghan
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Wang, Xin
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Wu, Chunxu
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International journal of applied management science
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Transportation research / E : an international journal
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Co-op supply chains with a local media company : models and analysis
Gou, Qinglong
;
Shao, Jing
;
Wang, Xin
;
Yu, Lili
- In:
Transportation research / E : an international journal
136
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012233633
Saved in:
2
An aggregate advertising response model based on consumer population dynamics
Wang, Menghan
;
Gou, Qinglong
;
Wu, Chunxu
;
Liang, Liang
- In:
International journal of applied management science
5
(
2013
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10009719852
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