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~subject:"Advertising effects"
~subject:"Theorie"
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Gou, Qinglong
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Zhang, Juzhi
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Ge, Ling
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ECONIS (ZBW)
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Co-op supply chains with a local media company : models and analysis
Gou, Qinglong
;
Shao, Jing
;
Wang, Xin
;
Yu, Lili
- In:
Transportation research / E : an international journal
136
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012233633
Saved in:
2
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
3
Consumer showrooming, the sunk cost effect and online-offline competition
Zhang, Ting
;
Ge, Ling
;
Gou, Qinglong
;
Chen, Liwen
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10011865635
Saved in:
4
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
5
Marketing decisions with reference price effect
Zhang, Juzhi
;
Zhou, Erfeng
;
Gou, Qinglong
;
Li, Susan
-
2014
Persistent link: https://www.econbiz.de/10010369869
Saved in:
6
An aggregate advertising response model based on consumer population dynamics
Wang, Menghan
;
Gou, Qinglong
;
Wu, Chunxu
;
Liang, Liang
- In:
International journal of applied management science
5
(
2013
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10009719852
Saved in:
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