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~person:"Wästlund, Erik"
~subject:"In-store signage"
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In-store signage
Consumer behaviour
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Visual attention
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Eye tracking
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Journal of retailing and consumer services
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Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias
;
Wästlund, Erik
;
Gustafsson, Anders
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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