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Bühler, Stefan
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Halbheer, Daniel
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Höffler, Felix
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Journal of institutional and theoretical economics : JITE
3
Discussion paper / Universität St. Gallen, Volkswirtschaftliche Abteilung ; School of Economics and Political Science, Department of Economics
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Selling when brand image matters
Bühler, Stefan
;
Halbheer, Daniel
-
2010
Persistent link: https://www.econbiz.de/10008668307
Saved in:
2
Selling when brand image matters
Bühler, Stefan
;
Halbheer, Daniel
- In:
Journal of institutional and theoretical economics : JITE
167
(
2011
)
1
,
pp. 102-118
Persistent link: https://www.econbiz.de/10009305552
Saved in:
3
Quality choice when brand image matters : comment
Wohlschlegel, Ansgar
- In:
Journal of institutional and theoretical economics : JITE
167
(
2011
)
1
,
pp. 122-125
Persistent link: https://www.econbiz.de/10009306460
Saved in:
4
Selling when brand image matters : comment
Höffler, Felix
- In:
Journal of institutional and theoretical economics : JITE
167
(
2011
)
1
,
pp. 119-121
Persistent link: https://www.econbiz.de/10009306461
Saved in:
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