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Markenimage
brand personality dimensions
2
chain stories
2
international motives
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international readiness
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internationalization
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overall brand equity
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partial least squares structural equation modeling (PLS-SEM)
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small and medium-sized enterprises
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Brand image
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Brand management
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Business ethics
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Globalisierung
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Globalization
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KMU
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Markenführung
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Partial least squares
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Partielle kleinste Quadrate
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Perceived business ethicality (PBE)
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SME
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Structural equation model
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Strukturgleichungsmodell
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Unternehmensethik
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Welt
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World
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perceived business ethicality (PBE)
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Hamidizadeh, Mohammad Reza
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Karimi Alavije, Mohammad Reza
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Rezaee, Morteza
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Central European business review : CEBR
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The effect of perceived business ethics on brand personality dimensions & creation of brand equity in developing countries
Hamidizadeh, Mohammad Reza
;
Karimi Alavije, Mohammad Reza
; …
- In:
Central European business review : CEBR
3
(
2014
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010529598
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