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Search: "Handbook of research on integrating social media into strategic marketing"
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Handbook of research on integrating social media into strategic marketing
21
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ECONIS (ZBW)
21
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Intellectual property rights and social media : copyright in the digital era ; social media and copyrights
Bugshan, Hatem
- In:
Handbook of research on integrating social media into …
,
(pp. 88-98)
.
2015
Persistent link: https://www.econbiz.de/10011294613
Saved in:
2
Social media marketing
Nadda, Vipin
;
Dadwal, Sumesh Singh
;
Firdous, Azmat
- In:
Handbook of research on integrating social media into …
,
(pp. 359-379)
.
2015
Persistent link: https://www.econbiz.de/10011294557
Saved in:
3
Sports marketing and social media
Mohammadkazemi, Reza
- In:
Handbook of research on integrating social media into …
,
(pp. 340-358)
.
2015
Persistent link: https://www.econbiz.de/10011294559
Saved in:
4
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
5
Distributed leadership and its applications in health care settings : social media perspective
Farzipour, Vida
- In:
Handbook of research on integrating social media into …
,
(pp. 303-323)
.
2015
Persistent link: https://www.econbiz.de/10011294563
Saved in:
6
Customer attitudes towards Internet banking and social media on Internet banking in the UK
Wang, Yen-Yao
;
Mohana Shanmugam
;
Hajli, Nick
;
Bugshan, Hatem
- In:
Handbook of research on integrating social media into …
,
(pp. 287-302)
.
2015
Persistent link: https://www.econbiz.de/10011294565
Saved in:
7
Revisiting information systems research in nonprofit context : (non-)adoption 2.0 in a small club
Eshraghi, Ali
- In:
Handbook of research on integrating social media into …
,
(pp. 271-286)
.
2015
Persistent link: https://www.econbiz.de/10011294566
Saved in:
8
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
9
Understanding customers' behaviour through Web data mining models
Veglio, Valerio
- In:
Handbook of research on integrating social media into …
,
(pp. 240-256)
.
2015
Persistent link: https://www.econbiz.de/10011294586
Saved in:
10
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
11
A continuance model for optimized participation in virtual communities
Mohana Shanmugam
;
Yusmadi Yah Jusoh
- In:
Handbook of research on integrating social media into …
,
(pp. 187-206)
.
2015
Persistent link: https://www.econbiz.de/10011294593
Saved in:
12
Social media and higher education : direct and indirect marketing
Cohen, Ivan K.
;
Salaber, Julie
- In:
Handbook of research on integrating social media into …
,
(pp. 167-186)
.
2015
Persistent link: https://www.econbiz.de/10011294597
Saved in:
13
The neuroscience of social television
Seixas, Shaun A.
;
Nield, Geoffrey E.
;
Pynta, Peter
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 153-166)
.
2015
Persistent link: https://www.econbiz.de/10011294600
Saved in:
14
On the relationship between online social support and users' ontinuance intention : evidence from social network sites
Lin, Xiaolin
;
Zhang, Dawei
;
Li, Yibai
- In:
Handbook of research on integrating social media into …
,
(pp. 140-152)
.
2015
Persistent link: https://www.econbiz.de/10011294604
Saved in:
15
The usage of social media in new product development process : the benefits and the challenges
Liu, Rebecca
;
Kop, Aysegul Eda
- In:
Handbook of research on integrating social media into …
,
(pp. 120-139)
.
2015
Persistent link: https://www.econbiz.de/10011294606
Saved in:
16
Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
Saved in:
17
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
Saved in:
18
Understanding the use of social media for employer branding
Wolf, Maxim Viktor
;
Sims, Julian
;
Yang, Huadong
- In:
Handbook of research on integrating social media into …
,
(pp. 46-72)
.
2015
Persistent link: https://www.econbiz.de/10011294619
Saved in:
19
Online sport brand communities : sport brand communities
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 35-45)
.
2015
Persistent link: https://www.econbiz.de/10011294621
Saved in:
20
Co-creating brand value through social commerce
Wang, Yichuan
;
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 17-34)
.
2015
Persistent link: https://www.econbiz.de/10011294623
Saved in:
21
How social commerce emerged : the role of social word of mouth - social commerce
Hajli, Nick
- In:
Handbook of research on integrating social media into …
,
(pp. 1-16)
.
2015
Persistent link: https://www.econbiz.de/10011294624
Saved in:
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