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Search: "Handbook of research on mobile marketing management"
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Nasır, Süphan
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Handbook of research on mobile marketing management
25
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ECONIS (ZBW)
25
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21
Mobile store environment dynamics : an interdisciplinary approach
Vrechopoulos, Adam P.
;
Manganari, Emmanouela E.
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 346-361)
.
2010
Persistent link: https://www.econbiz.de/10003919388
Saved in:
22
Mobile loyalty programs : relevance for the relationship management and consumer acceptance
Mann, Andreas
;
Prein, Jan
- In:
Handbook of research on mobile marketing management
,
(pp. 362-380)
.
2010
Persistent link: https://www.econbiz.de/10003919390
Saved in:
23
Understanding consumer recommendation behavior
Chen, Wen-kuo
;
Huang, Heng-chiang
;
Chou, Seng-cho T.
- In:
Handbook of research on mobile marketing management
,
(pp. 401-415)
.
2010
Persistent link: https://www.econbiz.de/10003919394
Saved in:
24
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
- In:
Handbook of research on mobile marketing management
,
(pp. 457-467)
.
2010
Persistent link: https://www.econbiz.de/10003919400
Saved in:
25
Interactive customer retention management for mobile commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Falk
- In:
Handbook of research on mobile marketing management
,
(pp. 437-456)
.
2010
Persistent link: https://www.econbiz.de/10003919397
Saved in:
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