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Online-Marketing
Markenimage
6
Markenpolitik
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Brand management
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Markenführung
4
Social Web
3
Social web
3
Theorie
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Theory
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Internet marketing
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Brand image
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Computer-assisted marketing
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Credibility
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Customer relationship management
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Domino's Pizza
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Economics
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Erfolgsfaktor
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Event marketing
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Event-Marketing
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Glaubwürdigkeit
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IT-gestütztes Marketing
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Interaktion
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Kundenmanagement
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Management
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Marketing
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Marketing management
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Marketingmanagement
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Product differentiation
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Produktdifferenzierung
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German
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Burmann, Christoph
2
Eilers, Daniela
2
Hemmann, Frank
2
Kleine-Kalmer, Barbara
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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Bedeutung der Brand Experience für die Markenführung im Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10009665195
Saved in:
2
Authentizität in der Interaktion als zentraler Erfolgsfaktor der Markenführung in Social Media
Eilers, Daniela
;
Kleine-Kalmer, Barbara
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 129-145)
.
2012
Persistent link: https://www.econbiz.de/10009553599
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