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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Social Web
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Künstliche Intelligenz
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Hinz, Oliver
4
Benlian, Alexander
1
Gimpel, Henner
1
Heimbach, Irina
1
Kostyra, Daniel
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Otter, Thomas
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Pfeuffer, Nicolas
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Skiera, Bernd
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Voigt, Sebastian
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
3
Journal of management information systems : JMIS
1
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ECONIS (ZBW)
4
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1
Estimating network effects in two-sided markets
Hinz, Oliver
;
Otter, Thomas
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
37
(
2020
)
1
,
pp. 12-38
Persistent link: https://www.econbiz.de/10012198682
Saved in:
2
Anthropomorphic information systems
Pfeuffer, Nicolas
;
Benlian, Alexander
;
Gimpel, Henner
; …
- In:
Business & information systems engineering : BISE ; the …
61
(
2019
)
4
,
pp. 523-533
Persistent link: https://www.econbiz.de/10012053046
Saved in:
3
Making digital freemium business models a success : predicting customers' lifetime value via initial purchase information
Voigt, Sebastian
;
Hinz, Oliver
- In:
Business & information systems engineering : BISE ; the …
58
(
2016
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10011490575
Saved in:
4
Marketing automation
Heimbach, Irina
;
Kostyra, Daniel
;
Hinz, Oliver
- In:
Business & information systems engineering : BISE ; the …
57
(
2015
)
2
,
pp. 129-133
Persistent link: https://www.econbiz.de/10011484262
Saved in:
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