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~person:"Behrens, Ronny"
~person:"Rezvani, Zeinab"
~person:"Gutierrez-Navratil, Fernanda"
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Behrens, Ronny
Rezvani, Zeinab
Gutierrez-Navratil, Fernanda
Hofmann, Julian
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Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
2
Leveraging analytics to produce compelling and profitable film content
Behrens, Ronny
;
Foutz, Natasha Zhang
;
Franklin, Michael
; …
- In:
Journal of cultural economics
45
(
2021
)
2
,
pp. 171-211
Persistent link: https://www.econbiz.de/10012545644
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