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repeat purchase behavior
Consumer behaviour
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Konsumentenverhalten
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B2C electronic commerce
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Beziehungsmarketing
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Buyer experience
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Comment orientation
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Customer satisfaction
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E-Mail
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E-commerce
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E-mail
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Electronic Commerce
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Kundenzufriedenheit
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Manipulation
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Online evaluation system
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Online retailing
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Online-Handel
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Perceived control of time
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Personality
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Personality psychology
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Persönlichkeitspsychologie
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Rating score
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Relationship marketing
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Self-efficacy
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Time management
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Zeitmanagement
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customer retention
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empirical study
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inter-purchase time
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Huang, Eugenia Y.
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Tsui, Chia-jung
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Journal of marketing analytics : JMA
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Assessing customer retention in B2C electronic commerce : an empirical study
Huang, Eugenia Y.
;
Tsui, Chia-jung
- In:
Journal of marketing analytics : JMA
4
(
2016
)
4
,
pp. 172-185
Persistent link: https://www.econbiz.de/10011662904
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