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~isPartOf:"Journal of electronic commerce research : JECR"
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Acceptance intention
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Attitude toward the brand extension
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Augmented reality
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Journal of electronic commerce research : JECR
Graduate Institute of International and Development Studies Working Paper
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Working paper / Graduate Institute of International and Development Studies
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Management decision : MD
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Discussion paper / Centre for Economic Policy Research
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International journal of entrepreneurial behaviour & research
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International journal of production research
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Journal of business ethics : JOBE
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Technological forecasting & social change : an international journal
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China economic review : an international journal
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International journal of business and systems research
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International journal of manufacturing technology and management
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International journal of physical distribution & logistics management : IJPD & LM
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International review of financial analysis
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Journal of Business Ethics
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Online gaming : the mediating role of situational engagement in facilitating player value
Wu, Jen-Her
;
Robinson, Simon
;
Li, Qi
;
Huang, Tzu-Yuan
; …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 382-402
Persistent link: https://www.econbiz.de/10012816305
Saved in:
2
The roles of customer-brand relationships and brand equity in brand extension acceptance
Chiu, Chao-Min
;
Huang, Hsin-Yi
;
Weng, Yi-Chin
;
Chen, …
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10011669622
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