//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Implementation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
2,186
Marketingmanagement
2,186
Implementation
534
Einführung
527
Deutschland
399
Germany
399
Theorie
289
Theory
289
Beziehungsmarketing
238
Relationship marketing
238
Brand management
176
Markenführung
176
USA
174
United States
174
Consumer behaviour
172
Konsumentenverhalten
172
Internet marketing
151
Online-Marketing
151
Marketing
149
KMU
141
SME
141
Social Web
120
Social web
120
International marketing
98
Internationales Marketing
98
Erfolgsfaktor
95
Success factor
95
Strategic management
90
Strategisches Management
90
Innovation
89
E-commerce
75
Electronic Commerce
75
Target group
72
Zielgruppe
72
ERP system
68
ERP-System
68
Corporate Social Responsibility
62
Corporate social responsibility
62
Public relations
60
Öffentlichkeitsarbeit
60
more ...
less ...
Online availability
All
Undetermined
353
Free
12
Type of publication
All
Article
2,758
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
9,859
Aufsatz in Zeitschrift
9,859
Book section
2,758
Graue Literatur
1,701
Non-commercial literature
1,701
Hochschulschrift
1,510
Thesis
1,275
Working Paper
1,191
Arbeitspapier
925
Collection of articles of several authors
741
Sammelwerk
741
Lehrbuch
706
Case study
651
Fallstudie
651
Textbook
605
Bibliografie enthalten
592
Bibliography included
592
Aufsatzsammlung
384
Konferenzschrift
227
Ratgeber
207
Guidebook
189
Conference proceedings
149
Dissertation u.a. Prüfungsschriften
135
Reprint
125
Article
112
Glossar enthalten
103
Glossary included
103
Handbook
92
Handbuch
92
Conference paper
90
Konferenzbeitrag
90
Amtsdruckschrift
63
Government document
63
Collection of articles written by one author
46
Sammlung
46
Fallstudiensammlung
45
Bibliografie
32
Systematic review
29
Übersichtsarbeit
29
more ...
less ...
Language
All
English
1,673
German
1,073
French
8
Dutch
3
Italian
1
Author
All
Bruhn, Manfred
19
Meffert, Heribert
15
Esch, Franz-Rudolf
12
Kirchgeorg, Manfred
10
Homburg, Christian
8
Kotler, Philip
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Berndt, Ralph
7
Keller, Kevin Lane
7
Trommsdorff, Volker
7
Ahlert, Dieter
6
Carpenter, Gregory S.
6
Cova, Bernard
6
Hinson, Robert
6
Köhler, Richard
6
Meissner, Hans Günther
6
Pepels, Werner
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Wiedmann, Klaus-Peter
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Belz, Christian
5
Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Kleinaltenkamp, Michael
5
Kreutzer, Ralf T.
5
Krulis-Randa, Jan S.
5
Kumar, V.
5
Nufer, Gerd
5
Ratten, Vanessa
5
Schultz, Don E.
5
Siems, Florian
5
Vaih-Baur, Christina
5
Ahlert, Dorothee
4
Baumgarth, Carsten
4
Burmann, Christoph
4
Calder, Bobby J.
4
more ...
less ...
Published in...
All
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Global information systems : the implications of culture for IS management
12
Measuring and managing brands
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy organization and implementation
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
7
more ...
less ...
Source
All
ECONIS (ZBW)
2,758
Showing
1
-
10
of
2,758
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Considerations for blockchain adoption and integration
Nizich, Michael
;
Campisi, Michael
- In:
The Emerald handbook of blockchain for business
,
(pp. 259-274)
.
2021
Persistent link: https://www.econbiz.de/10012501516
Saved in:
2
Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
Saved in:
3
Evaluation of an enterprise resource planning system in turbulent times : a case study of the SMEs of the United Kingdom and Australia
Demirbas, Dilek
;
Flynn, Kathleen
;
Bennett, David
- In:
Entrepreneurial financial resilience and financial …
,
(pp. 45-63)
.
2023
Persistent link: https://www.econbiz.de/10014333733
Saved in:
4
CRM
implementation
: critical success factors
Pissara, Carlos
;
Gomes, Jorge
;
Romão, Mário Batista
- In:
Management and marketing for improved retail …
,
(pp. 67-92)
.
2023
Persistent link: https://www.econbiz.de/10014366073
Saved in:
5
Circular production chains : a micro and meso approach
Van Cauwenberghe, Wouter
;
Nechkoska, Renata Petrevska
; …
- In:
Facilitation in Complexity : From Creation to …
,
(pp. 119-154)
.
2023
Persistent link: https://www.econbiz.de/10013534496
Saved in:
6
EMS
implementation
: a theoretical process design approach
Herghiligiu, Ionuț Viorel
;
Robu, Ioan-Bogdan
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 67-78)
.
2021
Persistent link: https://www.econbiz.de/10012416855
Saved in:
7
How robotic process automation is revolutionizing the banking sector
Maček, Anita
;
Murg, Michael
;
Čič, Živa Veingerl
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 271-286)
.
2021
Persistent link: https://www.econbiz.de/10012492852
Saved in:
8
Digital transformation process in selection and
implementation
of an electronic document management system
Polat, Leyla Özgür
- In:
Digital transformation and internationalization …
,
(pp. 62-84)
.
2022
Persistent link: https://www.econbiz.de/10012814039
Saved in:
9
The impact of Industry 4.0
implementation
on the importance of CSR values
Wolniak, Radosław
- In:
Corporate social responsibility and sustainability : …
,
(pp. 153-164)
.
2022
Persistent link: https://www.econbiz.de/10013263272
Saved in:
10
Developing and validating pre-
implementation
readiness measure for enterprise resource planning systems
Lessa, Lemma
;
Yigletu, Eden Teklehaimanot
- In:
Driving transformative change in e-business through …
,
(pp. 144-164)
.
2022
Persistent link: https://www.econbiz.de/10013384560
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->